AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top fashion games on iOS in the United Kingdom showed varied performance trends, as reported by Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw its weekly revenue peak at approximately $81K in late June. Downloads reached a high of 4.8K in mid-April, while weekly active users decreased from 64.6K at the start of the quarter to 43.3K by the end.
SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced a revenue peak of about $17.4K in early June. Downloads fluctuated, with a high of 2.4K in late May, and active users remained relatively stable, peaking at 25.8K in the same period.
Covet Fashion: Dress Up Game from Crowdstar LLC had its highest weekly revenue at $15.7K in mid-May. Downloads were relatively low, peaking at 645 in late May, while active users peaked at 25.5K in mid-May.
Merge Studio: Fashion Makeover by Paxie Games saw a steady rise in revenue, reaching around $10.7K in late June. Downloads peaked at 5.5K in mid-May, with active users increasing to 13.7K by mid-June.
Finally, Glow Fashion Idol from Crazy Labs peaked at $9K in revenue in early June. Weekly downloads reached 6K in late May, while active users peaked at 15.9K in the same period.
For more detailed insights and data, visit Sensor Tower's website.
